Over at the WEBRAND website we have written a resource to help better understand the cost of SEO versus PPC, after reading return here and you tell us if it makes perfect sense to optimise your website or not.

With advertising mediums becoming more expensive every day, looking at SEO for ROI never looked more appealing.

It is a question so easily answered with mathematics, these days the minimum industry spend on the average keyword phrase to rank in first page of sponsored listings is $2.50 per click. With 100 visitors per day that is $250 per day in spend. Look at a tougher market such as search optimisation or website design and to be competitive you are looking at over $5 a click, some clients are paying $7 $9 and up to $14 per click depending on their industry, that is a whopping $511,000 a year based on 100 people a day clicking the ad.

Now compare that to our average website optimisation plan at $1500 set up and $350 per month for 3, 6, 9 or 12 months and you tell me if optimising your site is worth the capital outlay?

Read the entire article over at the WEBRAND website and make up your own mind if SEO makes perfect financial sense by following this linked text.

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