This article is in response to an article written by Craig Reardon and was posted to the Smart Company website. You can read the article by Craig by following this linked text.

WEBRAND website design was born out of a need for a total design, development and marketing solution for small to medium business. This need for understanding the business persons requirements, budget restraints and the need for websites that made them money, is the reason WEBRAND build websites.

With our unique understanding of technology marketing and grass roots marketing along with project and time line understanding, born from the printing game. WEBRAND is a complete solution for business requiring smart design, smart marketing while still supplying technology superior websites.

With a solution of keeping all things design and marketing under one hat as it were, your job of running your business never became easier. Try the WEBRAND way today, in is just a smart marketing move.

What web developers won’t tell you – but you need to know – when you want to build a website.

1. They won’t tell you that there’s a brilliant off-the-shelf solution available for a fraction of their price
Like anyone who has been made redundant by new technology, most are not going to tell you that there are now amazing off-the-shelf website and emarketing solutions that they can’t possibly compete against without starting with a five figure sum. This is their bread and butter, after all.
But the truth is that for up to 90% of smaller organisations, an off-the-shelf solution will contain all the features and presentation quality they are ever likely to need, which means that the expensive technical component is already taken care of.
I always compare it to bookkeeping software. Why would you pay a developer into five figures to build you a state-of-the-art customised system when MYOB and Quicken can look after the vast majority of a smaller organisation’s requirements.
Custom built can be useful for new functionality, that the off-the-shelf products don’t have. But for most organisations, it is rare to need extra functionality.

WBRAND understanding

1.1 WEBRAND understands the difficulty in running a small to medium business and making ends meet. 95% of websites required for small business is a solution we have built before. Our solutions are targeted and getting your business on line for minimal outlay, our off the shelf style solutions allow business the functionality they need without the big price tag.

2. They will build for the past rather than the future
We all love repeat business, and web developers are no different. Many aren’t going to tell you that you are likely to very quickly outgrow the web solution they are building for you, and that you will need to pay another significant sum as soon as you want to upgrade or grow any part of the solution.
This is again where you will find that most common functionality such as databases, extranets, survey builders are built as standard into off-the-shelf solutions.

WEBRAND Scalable

2.1 WEBRAND build you site on a scalable platform no matter if you only require a simple web presence or a function heavy Ecommerce site. We believe in the power of customer referral and is where allot of our work comes from. Giving clients a usable technology that will keep them in good stead for years to come, we consider an investment into our companies future. Leaving a client with a sense of value, customer service and support for yeas to come just makes common sense.

3. They know nothing about marketing
One of the key reasons you need a website is as a marketing tool for your organisation. The “tool” bit developers understand; the “marketing” bit – not so much.
Their background means that they are much more at home with codecs, calculus and commands that with the conversions, creative and correct spelling that you really need to promote your wares.
Again the result can be a well-performing website that looks terrible and does nothing to create the up-sell, cross sell and customer retention and service you need.

WEBRAND marketing

3.1 WEBRAND a branding and marketing company, this is the core reason why WEBRAND is the smart company choice. We identified the market needed a marketing agency with technology understanding. With separate departments for marketing, design and programming along with customer liaison personal we will build and market your new web presence. We believe understanding both sides of the fence is crucial in today’s business world.

• WEBRAND were the first company in Australia, to bring the power of blog marketing to the business world, now everyone is getting on board.
  
• WEBRAND are the first creative branding company in Australia to offer professional search and website optimisation (SEO)

Your website, brochures, stationery and company image are all a marketing extensions. It makes complete sense to us, the company designing and building such resources, understands marketing as second nature.

4. They are likely to be aligned to a particular technical school of thought
I’ve come across some doozies when it comes to a developer’s preferred programming languages and platforms. Think, for example, of a site built completely in Flash (essentially animation software) that Google can’t (as a rule) read and hence can’t promote your business in its search results.
Think as well of the developer who refused to support anything to do with Bill Gates and hence locked himself out of the platform (Windows) that the vast majority of smaller organisations commonly use.
Think also of the Macintosh aficionado who didn’t even have a PC (or PC replicating software) to check whether his impressive Mac-created works actually operated correctly on the 95%-installed base PC platform.

WEBRAND play no favourites

4.1 WEBRAND work with all available technologies, our design team work on both PC and Mac. Our programmers work in multiple languages from .net to .php with many in between. WEBRAND work with open source such as Drupal, Joomla, Wordpress further more have complete proprietary written ground up solutions as well.

We understand that some clients need varied solutions and such our team needs varied competence in a variety of technology solutions. We even run our own hosting servers located in Global Switch Sydney on Linux and Windows platforms.

5. They lack aesthetic design (or other) skills
You don’t have the time to read about the number of websites I’ve come across that are technical works of art, but look and read like dog’s breakfasts, meaning of course that the visitor will quickly click on to that of a competitor.
Today’s websites require a range of skills that are not commonly found in any one person. However, instead of teaming up with those that can complement their work, developers can often get defensive, spit the dummy and abuse the very client they are hoping will help pay their mortgage.

WEBRAND design

5.1 WEBRAND doesn’t just build websites we also have a complete printing and design solution as well. With constantly working in pre-press media you have the complete confidence our design team bring aesthetics to your new web site. We understand design is extremely important. We have a plethora of talent to draw from, with designers suited to web, print media, flash design, as well as photography and multi media.

WEBRAND is a creative brand company that is our secret to your websites success on all levels. We do not just build sites we build marketing powerhouses of functionality and design. Local Sydney PR Company to large publicly listed companies Farrington National choose to use WEBRAND, you should to. Sydney Running Festival chose WEBRAND to design and print the 2008 Sydney Marathon; we can make your business shine too.

6. They are going on a sabbatical any time soon
If you’re dealing with an individual developer, there’s a strong chance that they haven’t any succession plans in place for when they are unavailable to help with that urgent requirement you have.
It might be a wired world we live in, but the only footprints in Tibet are abominable!

WEBRAND we are here for you

6.1 WEBRAND,we are here for the long haul, with already a strong presence in Sydney a liaison officer in Melbourne and Brisbane office opening May 2008 we are here when you need help. Aiding this contact further is our project management system, allowing constant updating of the client and after sales care, our project management and support ticket system means you are never left out in the cold.

7. Avoiding the tech-trap
The good news is that all of these traps can be avoided by seeking independent advice, not only on the technical front but across the gamut of your marketing, communications, creative and customer service requirements.
Such advice will not only put you in touch with the correct technology for your requirement, but provide as much help as you need to establish a professional presence and grow it affordably.

WEBRAND no bull

7.1 The WEBRAND way. We decided the best course of action was customer liaison personnel, our staff are caring and techno jibber jabber light. With our website questionnaire documents designed to know what you are looking for. Liaison staff to relay your needs to our team, and giving you single point of contact is all designed to make the job of building your professional cost effective web presence as easy as humanly possible.

When you deal with printing it has to be right the first time or literally thousands of dollars can be wasted. Understanding deadlines and project management are in our blood, the transition to web design is a simple and effortless.

WEBRAND call today 02 9357 2221, and discover why so many businesses are turning to the WEBRAND way. email mybrand@webrand.com.au

After all ‘your image is everything’

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