Keeping abreast of industry news leads us to read a few blogs around the place one of these happened to be Lee Odden’s On-line marketing blog, a worth while read.

A few days ago Lee wrote an article about SEO fame and how many people chase the fame with little credibility to back them up.

That post inspired the post you are about to read.
How are you building your company, are you making your company famous? Or relying on key staff to bring in the bacon?
While talent within your company is a good part of successful business making the draw card to your services reliant on those people can shoot you in the foot!

Keeping a focus on company achievements builds credibility for your company, regardless of staff members.
If we look to known brands we see a brand credibility over who happens to work for them, Saatchi & Saatchi are renowned for their marketing prowess, even Publicist Mojo which is also a Saachi & Saachi company again works on company credibility over individual triumphs.

We hear everyday, an employee leave a company and take a fair chunk of clients away with them, as the relationship has been built with Fred or Lisa, rather than the company. It is not about keeping your staff downtrodden accomplishments should be celebrated and rewarded as again happy staff are long term staff.

Building credibility is never easy and takes time and good service / products, so it makes sense to build for your companies future. With concentrating on brand along with company perception will keep you in good stead for years to come, people come and go but your brand needs to stay for the long haul.

• Concentrating on building company fame builds value to your business.
• Credibility to your company builds loyal employees
• Loyal employees make for happy customers
• Happy customers breed referrals

So ask your self are you building company fame? Let’s hope so.

Related posts:

1. Why your company needs a blog
2. Is your marketing accountable? Better move it on line!
3. Website Optimisation Search Optimisation Organic Optimisation
4. Search Optimisation Branding pays an important roll in long term results
5. Design Print Promote

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